story

Forgettable Work

July, 1998...that's when I drew my line in the sand. That's when I (and my bosses) decided I wasn't going to do any more work that wasn't meaningful. It was then that I worked my last "job" (managing the hotel pictured above) where I was paid to show up and manage what someone else had concocted. I decided to start doing things that mattered, to help create stories that would outlive me.

Pretty much all the work I had done to that point was forgettable. Fifteen years of progressive hotel management...nice hotels, great locations and of course I met some wonderful people along the way.  But, by most accounts my work was pretty standard. I managed assets, processes and people. I didn't create much, I managed what someone else created. And, by traditional measurements I was successful. I received regular promotions, pay raises and more and more responsibility. With each occurence I was fulfilled...or so I thought. It wasn't until much later that I recognized I wasn't really making much of a difference. It wasn't until my last traditional hotel management assignment that I understood the path I was on...and it wasn't for me.

If you're anything like me (and you might be if you're reading this), your wired to do something other than follow a plan that someone else puts together. You're more likely to dream up your own plan, put together your own team and act it out. You're willing to live or die by it, knowing both the risks and the rewards.

If you're not like this, I encourage you to consider this seemingly risky and obscure path...just for a moment. Consider that when it comes to making a difference, enriching people's lives, giving your children and grandchildren a story to tell, forgettable work is not an option. Only legacy work counts. The other stuff is window dressing that eventually fades away.

Go out and create some legacy work...pretty please with sugar on top.

Be Like

A lot of us spend a great deal of time, energy and resources trying to be like someone else. Our goal is to replicate everything they've done that's good, and then one up it. Better is the sweet spot. The problem is that virtually all of us will fail for two reasons. First, those that we are planning to overtake aren't standing still...they're getting better too. Second, we don't have the advantage of being first and owning the edge...they do.

The idea of being like the iPhone, Four Seasons or Haagen Dazs feels like a safe path. We rationalize that even if we fall short, we'll be good enough to steal a small part of the market. It's also much easier to copy someone else's story rather than inventing our own. That may have worked five or ten years ago because there weren't nearly as many choices and there was room for runner-ups. Now, there are hundreds and thousands of companies (often small ones) who are willing to risk everything to create their own stamp, their own edge. Those companies are the ones getting the attention, chipping away and stealing share. It's not the ones trying be like someone else.

Easy vs. Hard
Follow vs. Lead
Like vs. Unlike

You decide...choose wisely.