The first rule of building a remarkable product is to get a whole bunch of creative, energetic, ambitious thinkers on the bus….and keep them there.
Check your ego at the door. Because if you hire average folks just so that you can be in charge and always have the best idea….you will fail!
Instead, seek out those that constantly push the envelope, perhaps even to the point of being irritating. Find people who inspire others to do the same. And, mix it up a little, with some better at creating process vs. others great at developing product. Whatever you do, get a team together that storms a little, but all with a common goal…..to do whatever it takes to make the product great and the service memorable. Consider everyone else excess baggage, hindering progress towards greatness.