writing

Blah Blah

Screenshot 2019-01-29 15.04.57.png

Before you post your next blog, facebook, instagram, article or user review…ask, what’s it for?

And if it’s not positive, informative or with the purpose to change someone or something for the better, it might be harmful. And in that case…best keep it to yourself or at least move it to a private channel.

Just because there’s a tool, doesn’t mean it should be used.

Drawing credit to Hugh Macleod, Gapingvoid

Sent from my phone, please excuse brevity.

But why?

Most of the time we should demand it. 

Conveying a point should not be misconstrued with artful storytelling. Both have tremendous value. But too often, we add words to be kind, take the edge off or to assert status through our command of a larger vocabulary. Stories are necessary when we are sharing a vision…creating a mental picture of a place to go. But they aren’t needed when time is of the essence…because the receiver isn’t ready for a story. 

Less is more. And it takes practice.