But why?
Most of the time we should demand it.
Conveying a point should not be misconstrued with artful storytelling. Both have tremendous value. But too often, we add words to be kind, take the edge off or to assert status through our command of a larger vocabulary. Stories are necessary when we are sharing a vision…creating a mental picture of a place to go. But they aren’t needed when time is of the essence…because the receiver isn’t ready for a story.
Less is more. And it takes practice.