Once we’re notable. Once we’re trusted. Once we’re associated with something larger than ourselves. Once we have a tribe...we have more power. We have more power to influence and persuade others… and to make more meaningful change. But this sort of power also comes with greater responsibility...for the change we put into the world. Our impact is no longer confined to our immediate circle. And this requires even more thought, attention and care. Care enough…and the power of being famous will lead to a better world. Being careless however will almost surely wreck it. Choose wisely.
Starting a Magic Club
…with strangers is really hard. You’ll probably need to pressure, coerce, trick or buy them into it somehow. Conversely, it’s much easier to get people to follow you if you first put in the hard work to earn their trust and attention. They’re far more likely to see what you see, want what you want and desire to be a part of what you have on offer.
Building a club then is the hard part…where the magic really happens. Yet so often we see the tricks first.
Growing Your Tribe
The folks at Natural Running Store really get it. They understand that you aren't buying shoes. Rather, you're buying attention, special treatment and the feeling that someone cares about you.
This is a powerful example of how technology can amplify hospitality and help you build an audience of loyal, raving fans vs. simply applying digital to traditional marketing methods, i.e., email blasts and banner ads.
Don't create billboards, create engagement.