…with strangers is really hard. You’ll probably need to pressure, coerce, trick or buy them into it somehow. Conversely, it’s much easier to get people to follow you if you first put in the hard work to earn their trust and attention. They’re far more likely to see what you see, want what you want and desire to be a part of what you have on offer.
Building a club then is the hard part…where the magic really happens. Yet so often we see the tricks first.