Our work is a series of projects. Some examples...
projects within one company
work done for a variety of companies
work done for individuals
a business we started
a group we led
a presentation we made
a workshop or training program we led
Now, if we were going to tell people about our projects, describe them in such a way they might become interested in having us do similar work for them, how would we go about it? Would we merely write some copy, black letters on a page? How could we show our work, talk about it, create some theatre which was more compelling, more interesting and more revealing about how and why we do our work, not just that we did it? What tools are available today which tells a better story than a resume or cover letter?
We need to think of our work like artists do. We need to show our best work (and maybe some failures) in the best light, like a portfolio or in a gallery. In the end, we're all artists if our work is unique to us, which is a story worth telling. And, how we tell it becomes part of the story. Choose wisely.