Once we’ve achieved better, it’s hard to imagine doing any more. But there’s always a better we haven’t thought of…one defined by someone else. So it might be worth trying to get even better…once we understand someone else’s terms.
Better on its own isn’t worth much. It’s too variable. One person’s better is another’s definition of poor taste, and so on. But better defined specifically for the audience we seek is worth quite a lot. There’s great value in understanding what better means to the people we want to change…before spending time getting better.