The hotel industry is notoriously slow in adopting new technology. We've just recently reached the majority stage of providing high speed internet access in our properties. So, this is favorable news out of Austin...
E-site Marketing Launches First Application of RSS Technology For Lake Austin Spa Resort
I found this part of the article particularly interesting...
According to Brad Ellis, Executive Director of Sales and Marketing at Lake Austin Spa Resort, “within one month of launching the new website and online boutique, we generated approximately $30,000 in online store sales, website traffic doubled, and the store ranked number one out of 256,000 results in Yahoo! for an extremely popular search term. This new RSS technology employed on our website achieved traffic increases and Search Engine rankings that typically would have taken months for us to realize.”
If you haven't considered incorporating RSS into your Web presence, get with it! Don't be a straggler with this one.