I’d probably call it Appelos...hybrid Apple and Zappos
It has nothing to do with computers or an internet store. It’s about their obsessions...
Apple- quality, innovation, design, spirit, growing the tribe
Zappos- employee care, employee dream fulfillment, customer engagement, pursuit of happiness
Obviously, both organizations have been very successful on every measure. But, they also both started at zero and went through serious dips before emerging into what we know today. The key takeaway is how they stuck to their core values and developed obsessions around them. They survived and made progress by ignoring popular trends and advice and simply (but not easily) doing flawless work. They executed their obsessions...and continue to do so.
Lesson...Write down your purpose, what you stand for. Develop obsessions and execute. There, that’s your business plan. Please go do something remarkable.