you actually get to sell your idea to the right audience...the reader.
There's No Perfect Time...
to start something. There's always a reason not to go, to present the idea or change the plan. The indecision of decisionmaking is what holds us back time and time again. And therein lies the subject matter of Seth Godin's newest work, Poke the Box.
Poking, starting and shipping something...it's a simple idea that's brutally hard to execute. Along with the book is a free downloadable PDF workbook...which you can get here. I hope you enjoy and find the materials as useful as I did.
Required Reading
Anyone joining my team reads these...
Linchpin, Seth Godin
Little Big Things, Tom Peters
Purple Cow, Seth Godin
Delivering Happiness, Tony Hsieh
Good to Great, Jim Collins
If you're thinking about coming on board (or you just want to be better than average)...you might get a head start.
Seth Godin Linchpin Session Available Here
If you haven't read Linchpin I highly recommend it. It's Seth Godin's best work so far and goes beyond marketing, purple cows, etc....really good stuff.
With his permission a 45 minute of one of his recent talks is available here...download mp3. It's a great summary of the book. Enjoy.