Selling an Idea

…is often like selling someone a meal when they’re not hungry. You’re offering a solution to a problem they don’t have…yet. But what if you could create a version of the future so compelling, so interesting and legacy driven that you could gain enrollment to go there? And what if you could take responsibility for getting past the obstacles that stand in the way? What if you did the heavy lifting?

Big ideas often come with hard work and risk. But they are necessary for meaningful change. Your job isn’t to sell the idea. It’s to lead the charge to get there.