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I interview people for jobs almost every day. And almost as often as I interview I’m disappointed in the lack of preparation. Not the kind of preparation you’re probably thinking of…a resume with no typo’s, a conservative look, a memorized list of their skill set and a forced smile. But a way to show me why I can’t possible ignore them. Before computers and the internet you relied heavily on testimonials (former bosses, co-workers and anyone else who would sing your praises) to instill confidence that you were the right choice. Smartly, some people figured out that providing references before someone asked for them was the big bold move…everyone else chose me, shouldn’t you? Now there’s a better way. And sadly very few use it. We use the internet everyday…to consume. But few people actually claim a spot and take the time to make something. Something that could be shown off, something that can’t be ignored, something that helps you choose yourself.

I would take this a step further. I wouldn’t show up for an interview without my own website. Not Facebook (although the right content there could be powerful). But a site you build yourself…about you. If you can’t get your namesake URL, get one that resonates with you. And then have some business cards printed with only that URL on them. Hand them out. The obvious question then…what to put there? Everything and anything that you are proud of…that screams you need me on your team. Sure you can have your resume there. And a few photo’s. But surely there must be some way to show how you can solve interesting problems and how you’ve led and inspired others to achieve remarkable work. There must be some evidence of a school project, a hobby, a craft or special interest. Surely there must be a really long list of the books you’ve read…and perhaps a short report on some of them. And surely you’ve had some interesting things to say and you’ve captured that in a blog or a video or two. Surely…

The point is that it’s easier (and cheaper) than ever to show-off. Please start.