You're chances of getting people to talk about you are much, much higher if you do something that matters. Building an ordinary hotel and selling rooms for a lower price isn't much for people to crow about.
You're on to something when what you've developed illicits...Did You Hear About...? Or, Did you See...? Or, You Just have to try...
Creating something meaningful that compels people to spread the word is your first order of business, whether it's for yourself or for your company. Without remarkable content, the rest of the road is much more challenging.