Peel back the layers of your current marketing/strategic plan. If you can't find these points in there...please redo.
- Understand what your guest wants (listen and engage)...and give it to them
- Surprise people through meaningful delivery (hospitality)
- Chop Wood...focus on flawless execution, improve...then, repeat
If you do these things really well, spreading the word will almost take care of itself.
Yes...it's this simple.
Credit...inspired by this post.