Inns are known for being unique and quaint with a high degree of personal service, customer engagement and charm. You wouldn't use those words to describe most hotels. But, it's precisely these characteristics which describe the most successful companies...the ones that do hospitality best. More and more, people are looking for the "inn" experience...where the top priority is making friends and building lifelong customers. They like doing business with people who care about them and especially those they can trust. Typically, we don't trust people we don't know...and therein lies the primary advantage of the inn effect...the ability to build more personal relationships with people, which leads to trust, referrals and lot's of check-ins.
So, spend some time figuring out ways to make your place more like an inn...and less like a hotel.