Video is powerful...it gets you closer to the actual experience...the story. The problem with productions like this one is that it's still a production...staged. While I like the idea of using video to spread the word, there's something missing from a home made commercial. Somehow, you need to capture the true emotion of the guest experience. Here's an idea...let guests share their video (or photo's). Give them a platform. Create a Flickr site, a place on your website, You Tube, whatever. If people are willing to write reviews on Trip Advisor, why not take it a step further?
In fact, I just noticed Trip Advisor has a new video section!
Thanks to Hugh and 1938 Media for the juice.