Hugh wrote this as part of a list of random thoughts on being an entrepreneur....
"In a world of over-supply and commodification, you are no longer paid to supply. You're being paid to deliver something else. What that is exactly, is not always obvious."
Like the rest of his list, this can also be applied to being a hotelier, manager, supervisor, developer, doorperson or steward.
Ask yourself this every day...What am I doing to be different?