This graph shows the power of being new for every hotel opening. It doesn't matter which segment you're in, where you're located or how much you spent on construction. Generally, the curve is the same.
The star represents the point where new starts not to work anymore. It also marks the time when your real story kicks in...the one that gets talked about for a long time. Views are a great story...until someone has better ones. Location is a great story...until someone else is closer, or being close isn't important anymore. Trendy design is a good story...until it's old fashioned.
Great stories are emotional...so, they strike a chord with a certain audience. And, the best ones can't be duplicated. Some stories are built-in. And, some are developed over time. Your challenge is to do both, and put one into play that carries you beyond new.