Joseph Jaffe launched Crayon yesterday...in Second Life. While I wasn't able to attend due to my traveling schedule, I see it was pretty neat...
Here's the header from the press release....
World's First New Marketing Company, crayon, Launches Simultaneously in Real and Virtual Worlds crayon talks, walks and lives New Marketing (for a New Consumer) with clients including The Coca-Cola Company and GSD&M
Here are some more links:
Crayon website
crayonville blog
Joseph's launch video
Most of you know, I've followed Joseph via his blog, Jaffe Juice, and podcast, Across The Sound for quite some time. Needless to say...I like the way he thinks. I look forward to a heavy dose of "new marketing" from Joseph and his colleagues. Good Luck!