It looks like the tipping point is fast approaching (or, already come and gone) for this idea...at least with the chains. More on the story from USA Today.
No matter the reasoning and company line, some people aren't going to like it. So, if you're sticking to your daily laundry plan (I suspect many at the upscale and luxury level will), this leaves an opportunity for you to strengthen your relationship with those "minority" customers.