People Smarter Than Me

Reading The Press Only Through Blogs

Of course, the blog concept is more relevant to Chris than the "mainstream" population (He's the editor of Wired). But, this is an excellent point (courtesy of PSFK) which illustrates where things are headed.

Get on the train...or watch it go by.

Chris Anderson, editor of Wired Mag, writes about how, with the exception of the Sunday New York Times, he reads the press through the editorial of blogs. He monitors which press articles are being written about by bloggers and this helps his judgement on what to click through to and read in the mainstream media:

"If there's something relevant to my interests in the Wall Street Journal, the daily NYT or some other news site, I assume one of the blogs I read will point me to it. This is not to say that I don't value mainstream media; I do. It's just that I'd rather choose my own editor to select the articles of highest importance to me (including those the mainstream media choose not to cover at all, or just not well). In this case that "editor" is a network of bloggers, not whomever decides what makes it to the front page of the newspaper. This works so well that I suspect I'm actually reading more articles from mainstream media, and from a broader range of it, than ever before."

Anderson also provides a link to the 150 RSS Feeds he monitors each day. If you're dismissive of the power of blogs, think again.

Defense vs. Offense

How much time do you spend on defense? On filling out reports, dealing with guest complaints, responding to e-mails, the day-to-day stuff?

Now, how much time do you spend on offense? Thinking about remarkability and what it’s going to take to change you and your business in order to survive next year, or in five years?

I bet the ratio heavily favors the defense. Do the analysis just for a day or a week…and do the math. The problem is…great defenses only win games in sports.

Happy Thanksgiving! Go Broncos.

Thought inspired by pages 27-28 of the Big Moo

Down Time

Most people, when they get a day or two off (especially in our business), just "veg". They read a novel, ride a bike or watch a ball game. Down time is considered private time and an opportunity to re-energize.

Other people, like my friends at Ideas In Food, spend off-time getting better. They take the time between games to practice and to work on new things. They invest so called "private time" to keep the game interesting and to stay ahead of others. They're relentless in their pursuit of excellence with set-backs viewed not as "bad" things, but as opportunities...to get better. And, none of this tireless effort is considered "work"...because they really love what they do. This is what it takes to be remarkable.

Finding people like this isn't a cinch by any means. But, if you're lucky enough to get them on the bus, do what you can to keep them there. And, yes, get the heck out of the way.

This is what happened on today's "day-off". I wish I could do that!

Bayscallopcidergreenoliveoreganoespelett


Podsnapper

If you're interested in building your business or your own micro brand, you should think about podcasting.

And, if you're thinking about podcasting you should download this free guide Michael Pollock recently released. It's a perfect introduction for anyone considering this relatively new way to converse with your customers, friends, family, etc. It certainly gave me some ideas.

Here's the link to the download:

Podsnapper

What Are We Selling and Who's Buying?

Six_market_profiles20002010_stats

Saw these slides in a recent Tom Peters' presentation given to eCustomerServiceWorld in Orlando (complete presentation available here). While there were many notable points, these were rather "in your face". The first inends to point out that we're no longer marketing things, places, etc. We're selling experiences! The second points us to a somewhat eye-opening fact...that the customer majority is not gen x, it's boomers...baby!

If you're not reading Tom's blog...shame on you, you should be. It's loaded with lot's of morsels like these. If for no other reason, the guy's like a walking library of facts, quotes and inspiring speeches.

Check him out.

Tom Peters and Marriott

Tom Peters recently gave a talk to Marriott International. You can download the slides here.

If you follow Tom at all, you know the common rants (and they’re all spot on):

Emotional Experience
Commodities are dead
Be different
Be the brand
Personal service
Adaptive
Improvisation
Creative design
Women are the #1 marketing opportunity

One of my favorite slides…”How many of you really crave a new Chevy?”

So, at the conclusion of the speech, I wonder how many in the audience asked themselves “how in the hell are we going to do any of this?”

I know I did…back in 1994 when I was in his audience (worked for a small chain called Wyndham. You may have heard of them).

I don’t particularly crave a Chevy…or to stay in a Marriott.

But, that’s just me.

The F Word

Focus

My new friend, “Dr. A” (Dr. Mario Arnaldo, Hawaii Pacific University) recently reminded me of an important part of the remarkable service puzzle…Focus.

In sports, it’s called “being in the zone”. Once in this state, there’s no longer a quest to be the best…there’s an obsession. And, with that obsession comes a focus so sharp that nothing is allowed to get in the way of achieving the goal. Every conceivable distraction is tuned-out in order to give full attention to the task at hand…winning.

Another example…

I just watched The Aviator (starring Leonardo DiCaprio as Howard Hughes). The film depicts Hughes (quite accurately according to most accounts) as an ego eccentric maniac in a constant search (and struggle) to be the best aviator in the world. His passion, obsession and focus on flying enabled him to achieve exactly that…for a time anyway.

The same principle can be applied to service performance. Without obsession, passion and focus, we can only hope to be mediocre. So, as a leader, here’s your most important job. First, find the most passionate people you can afford. Then, give them the stage (tools and training). And finally, keep them focused. The best thing you can do is to minimize or eliminate distractions (get rid of stifling rules and regulations, get non-passionate people out of the way, provide “failure support”, etc.). Do these things well, and the rest takes care of itself. Oh, and don’t forget to get out of the way.

How Quick Can You Change?

An excellent thought primer from Jackie over at Church of The Customer...

Besides the infamous Kryptonite example, what would you say are the best examples of:

1) Organizations that listen closely to the blogosphere and adapt
2) Organizations that don't listen and have paid the price

To generalize a little, large organizations haven't fared well...at all. They aren't built for speed, they're built for endurance. They have so many people talking on the inside, they don't listen so well to those on the outside. On the flipside, small companies, entrepreneurs, etc., are nimble, often "early adopters" and much better at listening...because it's instant death if they don't.

If you're a big company, break it down in to manageable chunks, hire passionate people to lead...and get out of the way.

Think Remarkability

I'll leave you with this thought for the weekend, courtesy of Tom Peters...

Add value. [LOTS and LOTS and LOTS and LOTS of.] Turn a MACHINE MAKER into ... the WORLD’s LARGEST PROFESSIONAL SERVICE FIRM ... almost overnight. [IBM.] Make every damn move & twitch a ... DELICIOUSLY DESIGNED GASP-WORTHY “EXPERIENCE.” [Whole Foods/Starbucks ... just a cuppa and grocery shopping, for Lord’s sake.] [Sales per Square Foot/Grocery: Albertson’s: $384; Wal*Mart: $415; Whole Foods: $798]

If you don't think a "gasp worthy" experience makes a difference, take a second look at that Whole Foods figure.

Think Remarkablility.

Have a great weekend, and Go Gators!

Variety Is The Spice Of Life

And, sometimes it’s just plain confusing.

Seth writes that variety can be an excellent play in your attempts to be remarkable. The example he uses happens to be hotel breakfast buffets. So, naturally, it sparked some further thought on my end.

I don’t disagree with Seth…variety has its place on the remarkable chain. But, it can be overdone. And, it’s not always the best thing, especially if you’re not prepared to be the best at it.

A few more thoughts on the subject…

Variety can be confused with being all things to all people
Variety can lead to being average
Variety can lead you away from being the best at any one thing (unless having the most variety is the best in a particular category)
Using variety to be the best can be very expensive…because it usually requires more storage, training and cash.
The bigger you are, the better you can be at offering variety (see Las Vegas or Home Depot).

The danger is…variety allows you to appeal to more audiences. More often than not, it’s used as a “shortcut” to attract more guests rather than a plan to be remarkable.

So, before you go out and buy a truckload of cereal, make sure that’s what you want to be and can be the best at.

Touchology

Starbucks


A lot can be learned from Starbucks. That’s one of the reasons I regularly read John Moore’s Brand Autopsy blog (he was with Starbucks in his previous work life). Recently, he wrote about “touchology”. Here’s an excerpt:

For Starbucks, high-touching its business is about empowering and trusting store partners to be real, to be genuine, and by all means … to be human. Starbucks does not give partners a detailed script that instructs them what to say and how to act with customers.
Instead, Starbucks acknowledges store partners have been trained to understand all facets of the business and the company trusts these partners to show their personality when interacting with customers.

Sound familiar? Hire passionate people, let them be real, creative, etc.

John also makes a good point about training. Being adequately trained is paramount to success in the people business. It instills confidence and allows the personality of the individual to really shine. It takes the guesswork out of the job and gives the employee the freedom to be themselves, much like what sop’s and standards should do. On the flipside, if you over train or put up too many barriers and constraints, your guests will be dealing with robots. Obviously, it’s a fine line.

People want to do business with people. So, let them.

Making Noise

Justin and Ashley

According to the latest government data, those are the two most common names given to children of Hispanic parents in NY last year.

For Asian parents the story is different: name number one is Emily.

Names are a funny thing. Now, naming a company Google or Squidoo or BlueTurnip in the dot com world isn't weird... it's the equivalent of naming your kid Michael.

A recent study (sorry, I'm linkless here) by the government found that distinctly ethnic first names got fewer callbacks on otherwise identical resumes. Fair? Of course not. Not surprising, though, either.

Standing out is not the same thing as being remarkable. Standing out can just as easily get you ostracized. I don't think Purple is the same as just being different.

What Seth is talking about here is what I equate to making noise just to get attention. We do it all the time with billboards, neon signs, funky design and countless gimmicks. While it might garner a momentary turn of the head or even a try, in the end it's discarded for what it really is...average, or worse a fraud.

Please think before you shake the rattle.

Sustaining Passion

Stephanie, a good friend of mine and former colleague at Inn on Biltmore Estate (IoBE) recently posed an excellent question:

One of your posts discussed being tired - and the necessity of taking time off, but how do you keep the passion alive? It was easy to have passion when we were going through the IoBE pre-opening as well as during those first few years, but over time, doesn't that passion dwindle? I liken it to marriage...guess you've got to figure out ways to keep things fresh and interesting...and that is where management needs to be sharp so the entire team doesn't lose that momentum. (I also think that our opening LT had a certain synergy that really kept us going and it spilled over to the rest of the staff. Maybe I've answered my own question?)
In her usual way, she also started me down the right path toward an answer...

I think marriage is a very good analogy. Just like marriage, a project, job or career is a journey. You’re right, we need to keep it interesting to make it meaningful…and to make it work.

Management’s job is to keep new challenges and ideas flowing…to keep it fun.

Here’s my expanded version of Stephanie’s thought:

Find Passionate People- Find people who really love what they do. Then, make sure that love matches what you want them to do. Don’t just hire people who have experience and a “good track record”. Hire those with a passion for what you need them to do. Yes, it’s a little bit (or maybe a lot) of Dr. Gerald Bell’s, Selecting Achievers model.
Build a Team With Synergy- Build a team where everyone respects the other members. Build a team where everyone is first loyal to the team, then to everyone else. Build a team that feels like they would go anywhere, do any job, etc., to be with the others on the team. Now you’ve got a passionate core (that’s what we had during pre-opening).
Keep People Challenged- Give them things to do that are interesting to them…not just to you. That’s typically where we fall short. We give people problems to solve that they could care less about and many times are inconsistent with the primary goal. That’s boring.
Stay Focused- Keep doing whatever it is your best at. That’s why people came to work for you in the first place. If you change course, you might need new folks.
Ask Questions- Occasionally ask people if they’re bored? If they are…change what you’re doing.

Sometimes people just need a change (just like in marriage). That’s okay. In fact, offer help in finding them something new. Because, likely, it’s not “them” that’s the problem. It’s more likely you, your project or a combination that’s lost its luster. So, rather than milk a person’s creativity until you are both dissatisfied, help a fellow human regain the love and passion that attracted you to them in the first place. You’ll both be glad you did.

MBWA

Management By Wandering Around...

Walking


A recent Tom Peters blog entry (and my time at Keyah Grande) reminds me how important this concept is to our business. In fact, it may be the most important. Inarguably, it’s the most effective way to stay in touch with your staff and your guests. And, the best way to show you care about people…period.

The other thing I’ve come to realize about MBWA is how difficult it is to do when you’re “big”. It really takes effort the more people and square footage involved vs. a small place where the nature of the hands-on operation makes it a requirement and it just happens. Either way, the result is that you learn what’s important…staying in touch with people. Do it well, and you’re rewarded with guests who go out and spread your story and with employees who remain allegiant through thick and thin. Do it poorly, or not at all, and you know the rest of the story…

If you have any MBWA stories, please share.

Blogs

I've spent a considerable amount of time trying to educate and convince people that blogs are important...to them personally as well as their businesses. I even wrote my own blog tutorial to help the non-techies with the mechanics of the concept. Judging by some of the comments I continue to receive, I didn't do so well. But, all is not lost...Seth Godin to the rescue.

His latest e-book, Who's There (cute eh) gives us some real and credible insight into this new medium, and why it's so important to most of us. Check it out at his blog, or download it from my Downloads section in the side bar.

It's not so much about what blogs are today. But, more importantly where they take us tomorrow, next week, next year.

Smart People Have The Best Ideas

My reasoning behind this blog as well as the collaborative nature of the book I’m working on is simple… smart people develop the best ideas, not one person. I could go on all day about what I think is the best way to do things. But, great ideas and practices aren’t generated in a vacuum. Even my so called “original” thoughts are in some way the result of my interactions with others…the people I work with, live with or read about. Remarkable experiences are born from teamwork and process. In this case, you’re automatically on the team when you contribute your thoughts, ideas and disagreements here. And, the process is the conversation…created by all of us. So, it’s important for you to chime-in publicly and not just via personal e-mail to me. While I enjoy the feedback, everyone could and should benefit from your viewpoint.

I tout this blog as the “smartest conversation” about all things hospitality related. Of course, that only works if there is indeed a conversation.

Knock Knock

Seth Godin has just given permission to distribute his latest e book, Knock Knock. Originally, it was $9 which wasn't much for a number of good ideas and suggestions. It's 41 pages and a quick read. I highly recommend it whether you are contemplating a new website or looking for some help with an existing one.

Download it here, or from my downloads section in the side bar.

Marketing Is Not Advertising

Well said. And, with so few words...courtesy of Working Pathways Work Better blog.

Marketing and Advertising are Not Synonyms

Too many conversations interchange these terms. I want to be clear about the difference.

“Marketing is the process or act of bringing together buyer and sellers.” - Wikipedia

“Advertising is (Stormhoek) dead.” - Hugh Macleod

Thanks to Alex for the pointer.